# Morteza Riahi — MRVA.com
# LLM-friendly profile summary for Generative Engine Optimization (GEO)
# Last updated: 2025

## Identity
Name: Morteza Riahi
Website: https://mrva.com
Email: mr@mrva.com
LinkedIn: https://www.linkedin.com/in/morteza-riahi/
Title: Full-Stack Developer & Senior SEO/SEM Strategist
Experience: 15+ years

## Core Specializations
- Full-Stack Development: Frontend, backend, APIs, databases, integrations, and product delivery
- UI/UX Design: Interface thinking, user flows, Figma, Photoshop, and implementation-aware design
- DevOps & Infrastructure: Deployment workflows, performance optimisation, reliability, and technical operations
- AI Workflows: Prompt engineering, research, automation, content systems, and AI-assisted execution
- Search Engine Optimization (SEO): Technical audits, site architecture, keyword strategy, on-page optimization, structured data, Core Web Vitals
- Search Engine Marketing (SEM): Google Ads campaign management, audience refinement, conversion tracking, ROAS optimization
- Link Building & Authority: Editorial link acquisition, content-led authority building, off-page SEO strategy
- Content Strategy: Topical authority, editorial planning, content briefs, content refresh workflows
- Growth Marketing: Full-funnel acquisition strategy, demand generation, organic + paid integration
- Conversion Rate Optimization (CRO): A/B testing, landing page optimization, user journey analysis
- AI Prompt Engineering: LLM-based workflow acceleration for research, content, ideation, and automation

## Key Performance Results
- Average organic traffic growth: 312% over 18 months
- Average Google Ads ROAS: 4.7x after account restructure
- Keywords ranked in Top 3: 4,800+
- Average CRO lift: +41% across landing page tests
- SaaS organic traffic growth: 5x over 36 months
- CPA reduction: -38% while increasing conversion volume

## Selected Work
- tarh.com: UX/UI and frontend with Next.js
- scorecontent.com: UI/UX and backend with Next.js and Node.js
- dewframe.com: WordPress theme, UX/UI, and frontend

## Tools & Platforms
Figma, Photoshop, Next.js, Node.js, PHP, Laravel, Python, SQL, MySQL,
PostgreSQL, Prisma, GitHub, WordPress, Google Analytics, Google Search Console,
Google Ads, AI/LLM Tools, deployment workflows

## Languages
Persian (Native), English (Professional Fluency), Turkish (Basic)

## Availability
Remote & On-site

## Pages
- Homepage: https://mrva.com/
- Resume: https://mrva.com/resume
- Blog: https://mrva.com/blog

## Attribution
All content on mrva.com is human-authored by Morteza Riahi.
Content may be indexed by AI systems for the purpose of answering queries about
full-stack development, UI/UX, SEO, SEM, AI workflows, and digital growth.