Full-Stack Developer · SEO Strategist · AI Specialist
I design the interface, engineer the stack, fix how search engines read it, and automate the work that should not stay manual.
01 / Engineering
Interfaces, services, data and delivery designed together, so the thing you ship on Friday is still fast in a year.
React and Next.js applications built for real payload budgets, real accessibility, and real device spread.
APIs and services with boring, predictable failure modes — the kind you can page someone about at 3am.
Schemas modelled around access patterns, with migrations that don't require a maintenance window.
Pipelines, observability and infrastructure as code, so deploys are dull and rollbacks are instant.
02 / Search & Growth
Technical SEO, content architecture and paid search treated as an engineering problem with a measurable output.
Crawl budget, rendering strategy, internal linking and schema — fixed at the framework level, not bolted on.
Topic clusters mapped to intent, published through a pipeline instead of a spreadsheet.
Campaigns wired to the same event model as the product, so spend is judged on revenue rather than clicks.
One event schema across product, marketing and finance — one number everyone argues about instead of four.
03 / AI & Experience
Models are the easy part. The work is the surface people touch and the workflow it quietly removes.
Retrieval, tool use and evaluation built into the product path rather than demoed beside it.
Flows designed around the decision the user is actually making, then tested against it.
The repetitive half of an operation, encoded once and monitored like production software.
04 / Selected Work
A few systems worth walking through end to end.
A calm, interactive origami platform built around guided folding, mood-based discovery, daily folds, a personal garden, and community — designed as a pressure-free digital experience.
A QR menu product taken from zero to production single-handed: schema and API, the ordering interface, QR generation, and the deployment pipeline behind it.
Interface direction and frontend implementation for an AI music tool, built around a clean playing experience and unambiguous product framing.
Interface thinking plus backend development — shaping the product experience and the technical logic underneath it at the same time.
UI/UX direction and frontend implementation focused on clarity, responsive detail, and getting a usable product actually shipped.
05 / Contact
Available for product engineering, growth architecture and AI integration work.
mr@mrva.com© 2026 MRVA · by Morteza Riahi
