About MRVA
Product, search and AI belong in the same room.
MRVA is the English professional home of Morteza Riahi. I work across full-stack engineering, technical SEO, GEO and applied AI, with more than 20 years of hands-on experience on the web.
The practice
I connect the layers that are usually handed to separate teams.
A product can be beautifully engineered and still be difficult to discover. It can rank and still fail the user. It can include AI and still create no operational value. My work starts where those gaps meet.
I design and build the product, shape how search engines and answer systems understand it, and automate the work that should not remain manual. The result is not a collection of tactics; it is a system that can be shipped, observed and improved.
A connected set of capabilities
01
Full-stack product engineering
Interfaces, APIs, data models and delivery pipelines designed as one maintainable product system.
02
Technical SEO & search architecture
Rendering, crawl paths, internal linking, structured data and content architecture handled at the system level.
03
GEO, AIO & entity clarity
Clear entities, attributable expertise and answer-ready information for search engines and AI-assisted discovery.
04
Applied AI & automation
AI agents, retrieval, evaluation and workflow automation built around real product and operational constraints.
One person, distinct publishing contexts
Each property has a clear role. They reference the same professional identity without duplicating pages or manufacturing a link network.
- MRVA ↗
The English portfolio and working profile for product engineering, search systems and applied AI.
- morteza.ir ↗
The canonical Persian identity and professional profile for Morteza Riahi.
- IranDesigner ↗
Persian publishing and service work across web design, SEO and digital systems.
- mortezariahi.com ↗
An English journal focused on applied AI, product thinking and technical practice.
Need the detailed profile?
The author profile connects expertise, verified profiles and the latest technical writing. The resume contains the fuller working history and stack.