Full-Stack Developer and Senior SEO/SEM Strategist

Morteza Riahi

Full-Stack Development · SEO · UX/UI · AI Workflows · DevOps · Growth Strategy

Senior multidisciplinary operator with 15+ years of experience across software development, SEO, UX thinking, digital marketing, AI-assisted workflows, and technical execution. I build products, improve digital experiences, optimize technical performance, and create growth systems that connect product quality with measurable business impact.

[email protected]mrva.com linkedin.com/in/morteza-riahi

Date of Birth1986

Experience15+ Years

LocationRemote & On-site

LanguagesPersian · English · Turkish

15+

Years Experience

312%

Avg Traffic Growth

4.7×

Avg ROAS Achieved

4,800+

Keywords in Top 3

+41%

Avg CRO Lift

Personal Information

Date of Birth

1986

Website

mrva.com

morteza-riahi

Availability

Remote & On-site

Languages

Professional Communication

Multilingual communication supports direct collaboration across markets, teams, and cross-functional product environments.

Persian

Native

English

Professional Fluency

Turkish

Basic

Performance & Impact

Results That Speak in Numbers

Key performance outcomes across search-led growth, technical optimisation, and conversion-focused digital execution.

Organic Traffic Growth

312%

↑ average over 18 months

Keywords in Top 3

4,800+

↑ 68% YoY ranking gains

Google Ads ROAS

4.7×

↑ avg. after account restructure

CRO Conversion Lift

+41%

↑ avg. landing page test results

Organic Traffic Growth — 24 Months

Monthly sessions indexed to 100 at campaign start

Organic sessions

Ranking keywords

Traffic Channel Split

After SEO strategy maturity — typical client outcome

Organic 54%

Paid 22%

Direct 14%

Referral 10%

Keyword Ranking Distribution

Stacked positions 1–3 / 4–10 / 11–30 by discipline

Pos 1–3

Pos 4–10

Pos 11–30

Google Ads ROAS by Campaign Type

Before vs after strategic restructure

Before

After

Full-Funnel Impact

Search-to-Conversion Funnel

Combined impact of technical SEO, product improvement, and conversion strategy across the acquisition funnel.

Before engagement

Impressions

210k/mo

Clicks

8.4k

Sessions

5.1k

Leads

Conversions

After 18 months

Impressions

870k/mo

Clicks

34.8k

Sessions

21.2k

Leads

483

Conversions

182

Capabilities

Skills & Core Competencies

Competency Depth

Proficiency across development, SEO, UX, AI, and technical execution

Full-Stack Development97%

Technical SEO & Site Architecture95%

Frontend & UI Implementation94%

Backend Systems & Integrations93%

AI Prompt Engineering92%

UX / UI Product Thinking90%

Growth Strategy & CRO89%

DevOps & Performance Optimisation88%

Expertise Radar

Cross-discipline view of technical and growth expertise

Career

Professional Experience

15+ years of hands-on work across software, SEO, UX, AI workflows, and digital growth with a strong focus on execution across disciplines.

Built End to End with Next.js, React, TypeScript, Prisma, PostgreSQL, and DevOps

PleaseScanMenu.com

Latest Project · Personal Product

Built PleaseScanMenu.com from zero to production as a personal full-stack product, handling product direction, UI implementation, architecture, authentication, schema design, QR code generation, data flows, dashboard experience, motion-driven interactions, and deployment workflows. The stack includes Next.js, React, TypeScript, Tailwind CSS, Prisma, PostgreSQL, NextAuth, Zod, Recharts, QR generation, and DevOps.

Next.jsPrismaPostgreSQLDevOps

UX/UI and Frontend with Next.js

tarh.com

Recent Work

Worked on interface direction and frontend implementation with a focus on clean experience, product clarity, and modern web delivery.

UX/UINext.jsFrontend

UI/UX and Backend with Next.js and Node.js

scorecontent.com

Recent Work

Contributed across interface thinking and backend development, helping shape both the product experience and the supporting technical logic.

UI/UXNode.jsBackend

WordPress Theme, UX/UI and Frontend

dewframe.com

Recent Work

Handled theme-related UX/UI and frontend work, combining design sensitivity with practical implementation in a WordPress environment.

WordPressUX/UIFrontend

Tools & Platforms

Tech Stack

Platforms and tools used across product development, design, SEO, AI workflows, and technical operations.

🎨

Figma

Design

🖌️

Photoshop

Creative

▲

Next.js

Frontend / Full-Stack

🟢

Node.js

Backend

🐘

PHP / Laravel

Backend

🐍

Python

Automation

🗄️

SQL / MySQL / PostgreSQL

Data

🌐

WordPress

CMS

📊

Google Analytics

Analytics

🔍

Search Console

SEO

🧠

AI / LLM Tools

Prompt Systems

⚙️

Deployment Workflows

DevOps

Specialisation

Core Focus Areas

📈

Full-Stack Product Execution

Turning ideas into working digital products across frontend, backend, data, integrations, and infrastructure with a clear product and business lens.

FrontendBackend

💰

SEO & Organic Growth Systems

Building technical and content foundations that improve crawlability, visibility, topical structure, acquisition quality, and conversion outcomes.

Technical SEOGrowth

🔗

UX/UI with Technical Depth

Designing user experiences with implementation in mind, using Figma, Photoshop, and product thinking to create interfaces that are both clear and buildable.

FigmaUX/UI

🤖

AI-Augmented Workflows

Using AI and prompt systems to accelerate UI ideation, research, content systems, development support, and operational speed with technical oversight.

Prompt SystemsAutomation

🎯

DevOps & Technical Operations

Supporting deployment, optimisation, reliability, and technical operations that keep products fast, stable, and ready to scale.

DeploymentPerformance

🚀

Growth Strategy & Conversion

Connecting product quality, search visibility, acquisition, and conversion so growth is built into the system rather than added after launch.

Growth StrategyCRO

Open to high-impact roles and projects

Available for opportunities where engineering, UX, SEO, AI, and growth need to work as one connected system.

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