Author · practitioner · builder
Morteza Riahi
Full-stack developer, senior SEO/GEO strategist and applied AI specialist.
I have spent more than 20 years working across the layers that digital teams often separate: product engineering, technical SEO, content architecture, search visibility and production AI. My work connects those layers into systems that can be shipped, operated and measured.
Areas of expertise
Full-stack product engineering
Interfaces, APIs, data models and delivery pipelines designed as one maintainable product system.
- Next.js
- React
- TypeScript
- Node.js
- WordPress
- DevOps
Technical SEO & search architecture
Rendering, crawl paths, internal linking, structured data and content architecture handled at the system level.
- Technical SEO
- Site architecture
- Schema
- Content systems
GEO, AIO & entity clarity
Clear entities, attributable expertise and answer-ready information for search engines and AI-assisted discovery.
- GEO
- AIO
- Entity SEO
- Knowledge signals
Applied AI & automation
AI agents, retrieval, evaluation and workflow automation built around real product and operational constraints.
- AI agents
- RAG
- Evals
- Automation
Verified profiles and publishing
These profiles describe the same person in different contexts. MRVA is the English portfolio; morteza.ir is the canonical Persian identity; IranDesigner contains Persian editorial work.
- Official Persian profile ↗
Canonical Persian identity and professional profile
- LinkedIn ↗
Professional history and public network
- IranDesigner author profile ↗
Persian articles and editorial work
- English AI & product journal ↗
Long-form writing on applied AI and product systems
Recent writing
- UI/UX DESIGN
AI Web Design Techniques: A Production-Ready Workflow
Practical AI web design techniques for research, content, wireframes, design systems, responsive QA, accessibility and performance.
Sep 2, 20269 min - AI & AUTOMATION
AI Engineering Is the New Core Skill for Building Reliable Digital Products
AI engineering is the discipline of designing, testing, securing and scaling AI features that survive production. Here is what the job actually involves.
May 22, 20269 min - UI/UX DESIGN
How I Build Better UI for Websites (Using Figma + AI Workflows)
A working process for designing website interfaces with Figma and AI: hierarchy first, spacing as a system, and AI used where it is actually good.
Apr 3, 20266 min - BACKEND DEVELOPMENT
Node.js Memory Leak in Production: A Field Diagnosis
A production Node.js service climbing to an OOM kill every few hours. How to find the leak with heap snapshots, and the four patterns that cause most of them.
Apr 3, 20268 min - GROWTH MARKETING
AI Chatbots & Conversational Funnels for B2B Growth (2026 Guide)
How AI chat changes B2B funnels in 2026: qualification, routing, GEO for AI search, and the measurement model that tells you whether any of it worked.
Mar 21, 202618 min - GROWTH MARKETING
AI-Driven Digital Marketing in 2026: Building Scalable Growth Systems
How to build marketing that compounds instead of scaling headcount: one data layer, AI in the loop rather than on top, and measurement that survives contact with finance.
Mar 19, 202614 min